SUBJECT: List Management Secrets Lesson 8 of 31: E-zine Or Newsletter

Hi {!firstname_fix},

If it's good and keeps people reading content
wise, it's a surefire way to keep response rates
up and to make a connection with your
subscribers, the personal touch, which in turn
will add up to trust and a higher purchase rate
for your own products.

The next upside to this is that you can sell ads
for cash. To whom? To your subscribers of course.
It's an instant quick way to earn cash, by
selling large solo ads that go out separately
from the e-zine, to smaller ads that precede each
issue, and even cheaper, mid and smaller ads
contained within the issue. It's a good all
rounder in fact. The downside here is many
e-zines turn into ad lists (Category 4, which
we'll talk about later). When the ads massively
outnumber the useful content, subscribers start
to feel cheated and leave. I've been there
before, and if you've tested out or subscribed to
some e-zines before you may have seen this.

Another great thing here is prospects. Your
e-zine is attracting people who are in your field
of expertise and may have lists of their own.
This in turn increases your prospects for joint
ventures, meeting new contacts that can sometimes
spiral into full blown products (This course for
example is a product of such a case).

Another great thing about the newsletter and
e-zine is it can be quite personal. As the
readers and subscribers get used to you as a
publisher, and you become white listed (In their
spam filers and in their minds) you'll see a
greater interest in your products, because after
all, you're not just another marketer out there
spouting rubbish to everyone to make a quick
buck. You're a trusted publisher in an
authorititative role, and people will listen to
you, and buy your stuff. This takes time though.
Don't expect to become well know to all your
subscribers overnight.

If you're interested in making residual and autopilot
income with List Building, check out this amazing
offer here:

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To your success, 
YOUR NAME GOES HERE
